{"product_id":"ultra-premium-sea-water-sourced-powder-chalk-275g","title":"Ultra Premium Sea Water Sourced Powder Chalk - 275g","description":"This may just be the most eco-friendly powder chalk on the planet! \u003cbr\u003e\u003cbr\u003eMidnight Lightning's ultra-pure (~99% magnesium carbonate), high-performance powder chalk is made from the mineral contents of seawater. No destructive mining here! This chalk is a byproduct of the salt industry and is produced using natural processes such as solar evaporation. This, combined with their plant-based packaging (which is also fully recyclable!) leads to a lower energy and environmental footprint vs. other chalks. ","brand":"Midnight Lightning Climbing","offers":[{"title":"Not Applicable \/ -","offer_id":47579903623490,"sku":"MLCOWDER-  -","price":22.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/3708\/0642\/files\/VPO_MidnightLightningClimbing_Ultra_Premium_Sea_Water_Sourced_Powder_Chalk__275g_Not_Applicable_1_7d028582-f733-49ee-b743-0bafa7fb22eb.jpg?v=1761766534","url":"https:\/\/checkout.vpo.ca\/products\/ultra-premium-sea-water-sourced-powder-chalk-275g","provider":"Valhalla Pure Outfitters","version":"1.0","type":"link"}